Publishers Now Have a New Way to Profit from Unsold Ad Space

By Julie Bonner

From the housing industry to the automobile industry, the economy is shifting more and more from “goods for cash” to “goods for future payments”. Mortgages now account for most real estate purchases and most new cars are leased or financed. These additional payment options have allowed more consumers access to these high-dollar products and, in return, these industries have profited significantly. There are many major industries that have used this model to boost sales and now a new online exchange, called Stock4Services.com, is promising to deliver a similar boost to the publishing and broadcasting industry.

Too many times, companies that have a promising and bright future fail to fully capitalize on their innovations simply because they do not have the resources available to advertise on a national level and reach out to prospective customers nationwide. This is the dilemma that Stock4Services plans to solve. Their business model makes it possible for publishers to invest unsold advertising space into emerging companies that need to connect with a national audience in order to grow and flourish. In return, publishers’ equity investments will multiply once these companies achieve their full potential.

This new model allows those within the publishing and broadcasting industry to potentially double their overall sales. "Publishers and TV producers will be able to sell at least twice as much of advertising inventory as they do now, quickly accumulating wealth in form of equity stakes in fast-growing companies" says Alex Konanykhin, the CEO of the exchange. "Those who make intelligent choices will see that stock raising in value and getting much more than a dollar-for-dollar on that part of their advertising inventory which today often perishes unsold."

Registered publishers can search the Stock4Services database for companies who need advertising services. Each publisher can then use the available information on participating companies to find those whom they would like to invest in. If they think they can help a company realize their full potential and profit from it, they can pick them up; if not, they can continue down the list. Publishers are able to choose companies at their own discretion.

Registering at Stock4Services.com is easy and free for publishers and service providers. There are no membership fees, as Stock4Services only receives a commission from a closed deal, in the form of stock from the same company. This means zero risk for publishers; only the opportunity to profitably invest their unsold advertising space.

“Companies invest trillions of dollars in the stock market” says Alex Konanykhin. “We provide them with opportunities to invest services, without having to sell them for cash first. It makes the market more efficient and allows for faster wealth accumulation.” A number of publishers and other service providers have already joined the exchange; several major publishers, including The Wall Street Journal and USA Today, are considering joining.

With the cost of a one page ad being well into six figures for many major publications, the exchange is likely to handle a substantial volume of investments.